Here is a list of books that I have read and recommend. I have tried very hard to narrow it down to the ‘greatest hits’ but there are a lot of great books out there.

General Internet Marketing Books

  • Online Marketing Heroes – In this book, Michael Miller interviews 25 successful internet marketers. I always enjoy reading how other marketers implement Internet marketing strategies.
  • The BuyerSphere – Very interesting book by Gord Hotchkiss about how businesses buy from businesses in the digital marketplace.

Web 2.0 Books

  • The New Rules of Marketing & PR – This book talks about how to be proactive with your internet marketing, social media, and viral marketing.
  • What Would Google Do? – Jeff Jarvis focussed this book around building a business that will be successful in the Web 2.0 environment.
  • Web 2.0 Heroes – This book is made up of 20 interviews with high profile internet marketers. I found this book very inspiring. Lots of practical applications.

Social Media Books

  • Groundswell- Put together by Charlene Li, this book covers everything that you need to know about social media application and measurement.
  • The Social Media Bible – This books is exactly what it sounds like, a compete reference manual for everything relating to Social Media. The back section of this book literally has a biography of every social network.
  • Blogging Heroes – Michael Banks interviews 30 top bloggers. Most of the people that Michael interviewed have been blogging longer than the word “blogging” has been around. Tons of good ideas!