Here is a list of books that I have read and recommend. I have tried very hard to narrow it down to the ‘greatest hits’ but there are a lot of great books out there.
General Internet Marketing Books
- Online Marketing Heroes
– In this book, Michael Miller interviews 25 successful internet marketers. I always enjoy reading how other marketers implement Internet marketing strategies.
- The BuyerSphere – Very interesting book by Gord Hotchkiss about how businesses buy from businesses in the digital marketplace.
Web 2.0 Books
- The New Rules of Marketing & PR
– This book talks about how to be proactive with your internet marketing, social media, and viral marketing.
- What Would Google Do?
– Jeff Jarvis focussed this book around building a business that will be successful in the Web 2.0 environment.
- Web 2.0 Heroes
– This book is made up of 20 interviews with high profile internet marketers. I found this book very inspiring. Lots of practical applications.
Social Media Books
- Groundswell
- Put together by Charlene Li, this book covers everything that you need to know about social media application and measurement.
- The Social Media Bible
– This books is exactly what it sounds like, a compete reference manual for everything relating to Social Media. The back section of this book literally has a biography of every social network.
- Blogging Heroes
– Michael Banks interviews 30 top bloggers. Most of the people that Michael interviewed have been blogging longer than the word “blogging” has been around. Tons of good ideas!
