There are a lot of myths around social media and how it interacts with search engine optimization. Companies and organizations mistakenly confuse social media with being search friendly.
Social Media Link Authority
Social media is a channel that can get your website a lot of exposure and traffic, but adding links on Twitter will Not send link authority to other sites. Here is a list of social networks, none of the networks below allow outbound links to be followed by search engines.
- MySpace (people still use this?)
- Digg
The Indirect SEO Benefits
Since social media is great at driving traffic, it will also bring inbound links. Increased traffic means more people who can write about your site in blogs, articles, and reviews. Hopefully the authors will be kind enough to provide a link to your website.