Search engine optimization (aka: SEO, or organic search) is an aspect of Internet marketing that is impossible to ignore. Most of my clients agree that search engine optimization gives the highest ROI compared to other online marketing channels.
Three types of search engine optimization:
There are three different types of search engine optimization. All three work together to make a powerful SEO campaign.
- On-site Optimization: content development, interlinking, title & meta data development.
- Off-site Optimization: link development via directory submissions and optimization of widgets.
- Feed Optimization: XML Sitemaps, including Google News and Video, product feeds, local feeds and mobile.
Below, you will find best practices for each of the main sections listed above.
On-site Optimization:
These are things that you can do on your own site to make sure that it is well optimized for search engines.
- Content Development – Keyword Research, Writing For SEO, Blogging
- Interlinking -
- Meta Tags – Title Tags, Description Tags, Keyword Tags
- Page Rank Sculpting – No Follow vs Follow.
Off-site Optimization:
- Blended Search Optimization – Images, Video, Local, News, and live search
- Link Development -
- Widgets -
Feed Optimization:
- XML Sitemaps
- Google News
- Product Feeds – Google Base
- Local Feeds
- Mobile
Situational SEO
- Website Redesign – Redesign SEO Tips For Developers, What Is The SEO Risk Of A Website Redesign.
Black Hat SEO Techniques:
These are things that you should avoid at all costs, if you get caught by Google you could potentially get banned from their search engine.
- Cloaking
- Hidden Text
Please check out my list of Internet marketing tools that I have put together. This list of tools will help you with your search engine optimization efforts.