Busy Does Not Mean Important
Posted on 01. Feb, 2010 by Jordan Kettner in Quotes
Busy does not equal important, Measured doesn’t mean mattered.
Similar to a post that my brother Michael wrote yesterday. Simply being busy does not mean that the work that you are doing is important. Instead of being ‘busy’ try to do something that challenges you. Something that poses a risk, something that might break some rules but will have a much larger reward for you, your employer, or your client.
Two Halves of Life
Posted on 31. Jan, 2010 by Jordan Kettner in Quotes
Half of life is what you know, half of life is who you know
-Grandpa Kettner
This is something that my dad has always taught me, and his dad taught to him. You could be the smartest person in the world, but if you have limited connections then your success will be limited. On the other side of the coin, you may know some of the smartest people who offer you opportunities left, right, and center – but if you don’t have the technical knowledge to complete the task then you will still struggle with success.
As I look back on my life, I can several instances of this proverb. For example, I was taking an Internet marketing course at CATO when I met Andrew Spoeth, who introduced me to Enquiro several months later and got me a job.
This type of thing has happened over and over in my life and it serves as a constant reminder to treasure relationships and knowledge.
Social Media ROI – What Does Dell Think?
Posted on 21. Jan, 2010 by Jordan Kettner in Quotes, Social Media
What does Dell think about Social Media ROI?
“Richard Binhammer (from Dell’s Social Media team) gave a private presentation yesterday and when one of the audience members asked about how Dell measures the ROI of their Social Media strategy, Binhammer responded that ROI was nothing more than an accounting term and probably has little to no place when it comes to measuring the success of any Social Media marketing initiative.”
Read the full post here, http://www.twistimage.com/blog/archives/killing-roi/
Jay Leno Interviews Jimmy Kimmel
Posted on 16. Jan, 2010 by Jordan Kettner in Quotes
I am filing this under the “Quotes” section of my blog. It isn’t really related to Internet marketing (although there is a lot of buzz around it), but I thought it was funny so I figured that I would add it:
Not Everything Can Be Counted
Posted on 13. Jan, 2010 by Jordan Kettner in Quotes, Social Media
Not everything can be counted counts, and not everything that counts can be counted
-Albert Einstein
Pretty cool quote from Albert Einstein. So many people try so hard to calculate ROI on Internet marketing channels like Social Media. The truth is, sometimes you just can’t count everything.
Life Is Just Too Short
Posted on 10. Jan, 2010 by Jordan Kettner in Quotes
Life is just too short to live it in the shadow of fear and the rut of mediocrity