The Golden Rule Of Marketing: Make It Easy
Posted on 26. Jan, 2010 by Jordan Kettner in Internet Marketing
We live in an environment with a ridiculous amount of calls to action. The internet is full of websites asking users to buy, download, subscribe, or donate and it leaves the us with decision paralysis and ultimately causes us to leave without doing anything.
For example, in the last couple of weeks the Red Cross has had a campaign that allows people to text Haiti to 90999 if they want to donate $10 to the Red Cross. They do all of the heavy lifting for you. If I want to donate $10, I no longer have to drive to a Red Cross branch or log into their website and enter all of my critical information. I just have to text them, so easy.
On websites, each page should have a single call to action. When users finish reading an article, what are they supposed to do next? Subscribe? Read more articles? Go to a product page? Make sure that their call to action simple to understand, and easy to follow. This usually means that they should be a SINGLE click away from their next destination.